Enjoy perks and discounts when you shop premium and pawnable jewelry
Register NowHave you ever been interested in retailing and reselling jewelry, while getting the best deals from Cebuana Lhuillier?
Alajera is a specialized reseller program that allows you to turn your passion for jewelry into a business opportunity. This program is for those who wish to start their reselling jewelry business, while getting the best deals from Cebuana Lhuillier. Be part of our network and gain access to exclusive discounts.
Being an Alajera partner comes with its own special benefits
Exclusive Discounts
Access thousands of authentic jewelry pieces with discounts of up to 20% off, giving you more opportunities to grow your collection or business.
Smart Investment
Enjoy the long-term value of every purchase. With exclusive pricing and flexible payment options, your jewelry becomes both a profitable venture and a lasting asset.
Hands-On Guidance
Be part of a trusted community. Gain access to exclusive training sessions and industry insights from Cebuana Lhuillier experts to help you succeed as a reseller.
Discover the various levels of Alajera membership, each offering unique benefits tailored to enhance your shopping experience.
Entry into the Alajera community and eligibility to enjoy regular discounts on purchases.
Recognition as an active Alajera-reseller, access to advanced trainings, and up to 15% discount.
Elite status with up to 20% discount, exclusive invitations, and priority opportunities.
Sign Up to Create an Account
Create an account and register here. You may also visit any Just Jewels or Cebuana Lhuillier Jewelry Premium branch to sign up.
Get Approved
For online sign-ups, prepare and upload a valid government ID. Wait for your application approval.
Reach the Minimum Purchase
Once approved as a Starter Alajera, you will have to achieve a minimum of PhP150,000 in purchases and maintain a minimum of 1 purchase every 3 months for the next 6 months.
The Alajera Program is more than discounts* — it’s a community built on empowerment, learning, and shared success. Wherever you are in your journey, there’s a phase designed to help you rise. Join and register today to become an official Cebuana Lhuillier Alajera.
Disclaimer: Discounts depend on item tags and cannot be combined with promos.
